Хората зад RED
{ } PR agency in Sofia, Bulgaria
PR agency in Sofia for companies and the people who lead them
RED Communication is a Bulgarian communications and PR agency with offices in Sofia and Plovdiv. We help local and international companies become known in Bulgaria, earn the trust of clients and media, and give their leaders a public voice. You work directly with senior partners, in English or in Bulgarian.
{ } Sounds familiar?
If you recognise yourself here, we can help
- You are entering the Bulgarian market and nobody here knows your brand yet.
- Your company does good work, but the media and your future clients rarely hear about it.
- Your CEO or country manager needs a public profile in Bulgaria.
- Your global PR agency has no people or media relationships on the ground.
- You need a local team that can react quickly if something goes wrong.
{ } What we do
How we help
Media relations
Press releases, interviews, opinion pieces and long-term relationships with national, business and regional media in Bulgaria.
More (in Bulgarian) →{02}Brand positioning
A clear position and key messages for the Bulgarian market, based on research and conversations with your team and clients.
More (in Bulgarian) →{03}Leadership visibility
A personal brand for CEOs and founders: media interviews, LinkedIn, conference stages and expert commentary.
More (in Bulgarian) →{04}Crisis communication
Risk mapping, a crisis playbook, spokesperson training and hands-on support when it matters.
More (in Bulgarian) →Market entry PR
A launch plan for new brands, products and offices in Bulgaria, from the first press release to the first events.
Events and press conferences
Product launches, press conferences and corporate events with media coverage.
More (in Bulgarian) →{ } How we work
A clear process from the first call to results
Briefing
A call or meeting to understand your business, goals and timing.
Plan
Positioning, messages, a media list and a 90-day plan with clear goals.
Execution
Media work, content and events, with regular reporting in English.
Review
What was published, who saw it and what it brought to the business.
{ } The result
What changes for you
- The media and clients that matter in Bulgaria know who you are.
- Your leaders have a recognisable voice and get invited to speak.
- You have a local partner who handles the details and reports in English.
- You are prepared before a difficult situation comes up.
{ } Clients
Companies that trust us
{ } Questions
Frequently asked questions
Do you work in English?
Yes. Our partners and account team work in English every day. Plans, reports and meetings can be fully in English, while all media work is done in Bulgarian.
Can you work with our global or regional PR agency?
Yes. We often act as the local partner of international agencies and in-house teams. We adapt global messages for Bulgarian media and look after local relationships.
Which media do you work with?
More than 2000 national, business, regional and trade media in Bulgaria, including TV, print, online media and podcasts.
Who is behind RED Communication?
RED Communication is led by Veronika Nikolova and is part of RED Group Capital. We are members of the Bulgarian Association of PR Agencies (BAPRA), the Bulgarian Public Relations Society and the Bulgarian Business Leaders Forum. Our work and team have been featured in Capital, bTV Business News, Investor.bg and Jobs.bg.
Do you work only in Sofia?
Our offices are in Sofia and Plovdiv, and we work with media and events across the whole country.
How quickly can we start?
Most projects start within one or two weeks after the first meeting. In urgent situations we react the same day.
{ } Send an inquiry
Let’s talk about your business
Tell us briefly what you need. We will look at your business and get back to you within one business day to arrange a first call.